Fast & Easy Structured Data (Schema) Hack


FREE Structured Data (Schema) Tip

When I first heard about Google’s Structured Data, I was excited and couldn’t wait to learn and apply it. As I started to do my research, I grew more and more frustrated because it was confusing and from what I was seeing, I wasn’t the only one feeling this way.

Please Wait, I'm Thinking

So I decided to put it on the back burner for a bit. It’s good to step away from a problem so you can clear your head and come back refreshed. When I do this, I re-approach the task at hand with a fresh pair of eyes and forget any little hints of understanding it the first time around.

Then I finally learned it! The most simple and basic way to at least have your site detected of any structured data is by simply applying this code before your </head> tag:

<script type=”application/ld+json”>
{
“@context”: “http://schema.org”,
“@type”: “Blog”,
“name”: “FREE Organic SEO Tips, Tricks, Tools & Downloads“,
“description”: “Organic SEO Tips shares tips, tricks & FREE tools & downloads for Google organic search presence using SEO, SEM, online marketing, websites, social media, etc.“,
“provider”: {
“@type”: “Organization”,
“name”: “Organic SEO Tips“,
“sameAs”: “http://www.organicseotips.com
}
}
</script>

*The red text you fill in with your own information

**Copy & paste the above code into notepad to strip the text of any styles and then copy it from notepad and paste it before the </head> section of your website.

To check if your code snippet or website has the correct structured data input, visit the Google Structured Data Testing Tool here: http://bit.ly/2eb3ooe

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You’re done! Now Google will be able to detect structured data on your site (you can track the status in your Google Search Console (formally Webmasters Tools), under the section: Search Appearance > Structured Data


Let’s dig a little deeper.

If you would like to change your “@type” to either:

  • Action
  • CreativeWork
  • Event
  • Intangible
  • Organization
  • Person
  • Place
  • Product

Then check out this link and scroll down to the very bottom and click on your “Type” http://bit.ly/2dX79Ch

From there, you’ll see the breakdown of properties allowed for the selected type. It can feel like information overload, just take your time and comb through it for your correct type. Remember, you can always check the code snippet to confirm it’s correct before applying it to your site.

Google has a guide – Introduction to Structured Data here: http://bit.ly/2ei6yFZ and here (with an example included): http://bit.ly/2dFnwy5

I hope you found this helpful.


About Organic SEO Tips
Organic SEO Tips

Organic SEO Tips shares information, tips, tricks and downloads, including FREE downloads, for Google search presence (amongst other search engines) using SEO, SEM, Online Marketing, Websites, Social Media, etc. Bookmark our site or follow us on Facebook to stay up to date.

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